One thing a lot of search engine marketers are always pushing for is increased visibility in the search engine result page (SERP). Increased visibility traditionally comes from simply increasing your rank. Or if you’re already at the top site links help a lot.
I’ve started to see results on the SERP including stars by the result. I looked into it and quickly discovered this happens when including microformats (hReview-aggregate) on pages that display a rating from users.
Here’s an example of what I’m talking about:
You can see this by going to page two of this search: ati radeon review or by following this link.
I’m not sure when Google start including these stars, but I’ve seen them show up quickly after adding them to your site.
You can find more details on the microformats.org site here: http://microformats.org/wiki/hreview-aggregate.
It’s pretty easy to implement these on your site if you’re familiar with coding. Essentially you want to generate this output based on ratings.
<div>
<span>
<span>Item title</span>
</span>
<div>
<span id=”file_rating”>
This is where you want clickable stars where people can rate, and the rating is shown. Example:
<img src=”/images/star.png” id=”rate_1″ alt=”1.00″ /> <img src=”/images/star.png” id=”rate_2″ alt=”2.00″ /> <img src=”/images/star.png” id=”rate_3″ alt=”3.00″ /> <img src=”/images/star.png” id=”rate_4″ alt=”4.00″ /> <img src=”/images/star_half.png” id=”rate_5″ alt=”5.00″ />
</span>
</div>
<span>
<span>
Average rating here (Example 4.61)
</span>
</span> based on
<span>Total number of votes (Example 33)</span> votes.
</div>
Forgive the lack of any indentations, haven’t bothered figuring out a good way to put code in posts yet in wordpress. Anyways, I hope this helps drive more clicks to your site.
Enjoy!
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