I just noticed the daily earnings report for Google AdSense have changed a bit. I’ve done some searching and not able to find out what Page RPM is. Is it just the a new way of saying eCPM? Someone must know out there. I’d be curious to hear your comments on it.
Edit: Turns it it’s revenue per thousand. Just another way to say eCPM I believe.
Thanks!
#1 by Chris Evans on September 9, 2010 - 3:43 am
You’re right, RPM is a new way of expressing eCPM. It stands for Revenue Per Thousand visitors (obviously M being 1000 in roman numerals!).
#2 by Good question! on November 3, 2010 - 7:30 am
I am interested too, what is RPM!
#3 by Blogging Tips @ Butjazz on November 10, 2010 - 1:18 am
Chris is right… in fact all that Google has now done is correct the term. It’s eCPM for the advertiser, for the publisher the correct term is RPM.
#4 by Stas on November 10, 2010 - 9:39 am
In the Perfomance Reports (in new AdSense interface) you can see official description for RPM:
“Revenue per thousand impressions (RPM) is calculated by dividing your earnings by the number of ad unit impressions or queries you received, then multiplying by 1000.
RPM = (Estimated earnings / Ad unit impressions | Queries ) * 1000”
The difference between old eCPM and RPM is that eCPM was calculated for pages impressions and RPM is for ad units impressions.
#5 by Josh on December 11, 2010 - 10:41 am
Yeah I was wondering what the RPM was and now I know thanks. Mine is off but that has to be cause I just put up my site on the 1st of Dec.
#6 by sheila barnhill on June 3, 2011 - 8:14 pm
Mine is $36.64 where it says AdSense for content. Guess that’s good.
#7 by Ramy Khuffash on July 7, 2011 - 1:37 pm
So if I get 1000 views I should only expect to get £7!!!!! Hahahahaha!
#8 by nate on October 15, 2011 - 9:12 am
Yeah, looks like a projected average cost per click per 1000 views.
#9 by Mike on March 31, 2012 - 11:24 am
Just checked today and my RPM is $63.90, is that good,lol.
#10 by steve on May 6, 2012 - 2:26 pm
Lol yes it is