Google AdSense Page RPM

I just noticed the daily earnings report for Google AdSense have changed a bit. I’ve done some searching and not able to find out what Page RPM is. Is it just the a new way of saying eCPM? Someone must know out there. I’d be curious to hear your comments on it.

Edit: Turns it it’s revenue per thousand. Just another way to say eCPM I believe.


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  1. #1 by Chris Evans on September 9, 2010 - 3:43 am

    You’re right, RPM is a new way of expressing eCPM. It stands for Revenue Per Thousand visitors (obviously M being 1000 in roman numerals!).

  2. #2 by Good question! on November 3, 2010 - 7:30 am

    I am interested too, what is RPM!

  3. #3 by Blogging Tips @ Butjazz on November 10, 2010 - 1:18 am

    Chris is right… in fact all that Google has now done is correct the term. It’s eCPM for the advertiser, for the publisher the correct term is RPM.

  4. #4 by Stas on November 10, 2010 - 9:39 am

    In the Perfomance Reports (in new AdSense interface) you can see official description for RPM:

    “Revenue per thousand impressions (RPM) is calculated by dividing your earnings by the number of ad unit impressions or queries you received, then multiplying by 1000.
    RPM = (Estimated earnings / Ad unit impressions | Queries ) * 1000”

    The difference between old eCPM and RPM is that eCPM was calculated for pages impressions and RPM is for ad units impressions.

  5. #5 by Josh on December 11, 2010 - 10:41 am

    Yeah I was wondering what the RPM was and now I know thanks. Mine is off but that has to be cause I just put up my site on the 1st of Dec.

  6. #6 by sheila barnhill on June 3, 2011 - 8:14 pm

    Mine is $36.64 where it says AdSense for content. Guess that’s good.

  7. #7 by Ramy Khuffash on July 7, 2011 - 1:37 pm

    So if I get 1000 views I should only expect to get £7!!!!! Hahahahaha!

  8. #8 by nate on October 15, 2011 - 9:12 am

    Yeah, looks like a projected average cost per click per 1000 views.

  9. #9 by Mike on March 31, 2012 - 11:24 am

    Just checked today and my RPM is $63.90, is that good,lol.

  10. #10 by steve on May 6, 2012 - 2:26 pm

    Lol yes it is

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